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Bad Bunny is the biggest star in the world, loves wrestling and his music is still played everywhere, but I never feel like he adds anything for WWE. It's weird, because this is like the one time WWE doesn't have some Boomer Rock and they managed to get a person who is very fucking relevant, but he barely does anything.
And again, the guy loves wrestling and referenced them even when he started out. So he's willing to go above and beyond. I don't know why it doesn't reflect on the ratings or anything. I think the PR would've sold with or without him because they haven't gone since 2006.