>>9677285Heyman has always based his championship around a heel who never fucking loses, always cheats, and makes his main challenger look pathetic
Shane Douglas won the title, never lost, always cheated, and only dropped it because he left.
Raven won the title, never lost, always made Dreamer or Sandman look like complete losers, and only dropped it because he left
Douglas got it back, always cheated, never lost even when literally half his body parts were broken or torn.
Even during the end days after his roster had been raided, his go to was giving Mike Awesome the belt and having him destroy Spike Dudley, or Justin Credible trying to rip off Shane.
This is how Heyman books. If Cody is supposed to be the guy who wins, he's going to get shit on for the next year.