Real fighting will always be more compelling than fake fighting
There's a reason people are saying the only way AEW can make All-in a success is if the main event is CM Punk and FTR vs Kenny and the young cucks. Not because 90,000 are gonna pay to see them do choreographed gymnastics, but they will pay to see it because deep down they know they shoot hate each other and might actually go into business for themselves
Its the same reason people go to see the guy at the circus sticking his head in the lions mouth. Dave Chappelle has a great bit about that but the same analogy could be used for wrestling