>>9871387Pleasing people might seem logical, but AEW is a good example of going overboard with it. Tony books for the smarks and those fags have the next 2-3 years of AEW already fantasy booked. Hell, during Kenny's reign as world champ and even BEFORE Hangman had won the title, the smarks were already saying it should go on MJF AFTER Hangman's reign. That's boring as fuck.
WWE, for all it's faults, know that sometimes you have to make the audience legit seethe, so the gratification later will be that much greater. WM XXX was so special because it happens so rarely and because there were so many roadblocks on the way. Kofimania was also about pleasing people, but it was diminishing returns.