>>9906212I suspect they've been planning a brand split for ages.
Just imagine the booking in this mark's mind.
One brand, AEW Dynamite, full of indie darlings blowing the scene up like the prissy prancy ballet dancers they are.
The other brand, AEW Unrivaled or whatever the fuck, full of legitimate pro wrestlers who wanna do JCP and Mid-South angles.
One show on Wednesday, the other show during Saturday night.
Then once or four times per year, crossover PPVs using hot angles based entirely on what fans perceive to be "shoot heat".
To the money mark, this makes perfect business sense.
