Remember Bobby Lashley's last WWE title reign (idk if you do, it was not memorable at all)? It was an adject failure, Raw's ratings were in the toilet, I think Raw drew the lowest rating ever with Lashley as WWE champion.
He completely devalued the belt by making Raw unwatchable and making fans snore in their seats, thank God Roman Reigns eventually became champion and saved that belt from becoming more worthless than the tag team championships lmao