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You do not need to be a veteran to know of the importance of loyalty; loyalty is what drives men to march through gunfire into their sure deaths, loyalty is what makes men remain at your side after a defeat, loyalty is what keeps your army marching through the cold of winter or the heat of summer. Loyalty, however, does not come free: it is born of trust gained through one's succesful leadership. As this is something out of your reach, however, you must rely on the second option: wealth! Perhaps not as strong, but nonetheless better than nothing.
Your first act, of course, are the common soldiery; under the statement of 'commemorating well' before the time to fight hath come, you buy up a considerable amount of drink; wine, whiskey, rum, beer...nothing of the highest-class, but still better than the usual rations handed out to your men - and food, too, supplementing that which was available from the storehouses of Honderias and made available to you. The whole thing costs around <span class="mu-s">587 Imperii</span> for a force as large as yours, leaving you with a square <span class="mu-s">12,000</span> in the warchest.
In the following days, you proceed to 'carouse' with your men - free drink and food is made available, and games are held for the amusement of all. The soldiers, most still flush with coin from their most recent pay, waste no time spending it amidst the services set up by sutlers in the camp - merchants, ladies of the night, and far more. The usual drilling hours are slackened, if only temporarily. Perhaps not the best for discipline; but there is no doubt that this has <span class="mu-i">gained you some quantity of good will amidst the troops.</span> You can only hope that you are able to keep it.
The second group is a bit more complicated; your Knights, hailing from the upper classes, are wealthy enough so as to not be swayed by mere drink and food. Your efforts must be of the more calculated kind, and to that, you also have an idea. You approach Don Carles with the request to allow, for the moment, a special privilege, that your noble knights may be given better housing, inside Honderias. Thankfully, <span class="mu-i">because you were able to array a force large enough to please him</span>, the Prince acquiesced to your request. Your knights will most certainly be thankful, no matter how short the time.
Finally, there are your mercenaries - to them, loyalty is simply not a word. To attempt to arouse loyalty within a sellsword is a foolish deed, attempted many times by generals throughout history with little success. The only manner of loyalty these men have, if any, is to their companies, and their captains. And so, that is who you target: the leaders of men whom serve under you.
