We know the franchises Hasbro dont own, in this case Marvel and StarWars two of the biggest franchises in history lost them money last year, whereas Transformers and GI Joe, two objectively smaller franchises with toylines that have much higher budgets, actually made them a profit despite one of them having a box office bomb in June, and the other having no presence in pop culture since 2013.
At this point it’s almost certain that Hasbro is cutting corners with Marvel and Star Wars because Disney fucked up the franchises. The sooner Hasbro drops them when the next contract negotiations come up the better.