>>11633774Paying for a license is expensive.
If Hasbro expected to get 10,000 sales from this, that's over 2.6 million dollars. With royalties and the license, they licensor usually gets about 5-20% from whatevers sold and that's usually spread out across 50k-10million units. So the percentage is now higher due to lower sales expectations. This is why the Tron figures cost as much as they do, because there's way less product being sold to absorb that cost of production + licensing fees.
Anyway, so now they're out of making their money back from the license.
They're out of all the resources they spent making the prototypes, which is wasted man hours and employees. Those employees and hours would have been better spent making products that sell in the hundreds of thousands of units and even millions.
So Hasbro considers this a pretty big loss and will affect future projects. Executives aren't fans of anything but money, and don't understand or care if something is popular or not, because how can they trust the Haslab managers again after they chose the Tron project?
>>11633812Hasbro was given a packet from Disney about how Tron Legacy was it's 89th most popolar movie, generating more cash at theaters than Cars 3, Who Framed Roger Rabbit, Thunderbolts, Black Widow, and just a few tens of million dollars away from Beauty and the Beast.
They probably also showed them how they sold $50 million worth of DVD/BDs for the original tron and how Tron Legacy sold nearly $70 million in BD/DVDs, so it has a very stable and somewhat large fanbase. It's a sure fucking thing!
... of course, who wants to spend nearly $300 for something you won't get until almsot 2 years later? And how many Tron fans even knows that Haslab exists?
the 2020s is an awful time to be living in. It's already as bad as the 1970s.
