>>11617356Dreamzzz are for younger kids
if they have a negative experience (stickers! argh!) they will not buy more sets (Minecraft & AC customers, too?)
the ADULT buying a $400 Enterprise-D, to get the free (heh) Shuttlepod, would have bought it whether or not it came with stickers
at that point Lego is saving pennies, but hey, pennies is better than no-pennies. Lego wants all the pennies.