>>8933811It failed because Lego basically wanted it to fail. Part of the Mandy reasons G1 was so well-received was due to all the tie-ins and very good advertising. G2 has great potential, especially if you looked st the Artbook and some of the implied/hinted at stuff. But Lego just failed to advertise. And along with that, Ninjago was one of their big-selling in-house lines at that point, and a lot of money that didn’t go into licenses for Marvel and Star Wars went into Ninjago (especially since they don’t have to pay if they already owned said line). Plus, at that point, Lego has pretty much cemented themselves as “haha, little mini-figure funny and collectible”. The only Constraction-based sets they really had at the time was Bionicle (which they seemingly forgot how to advertise for/didn’t want to pit much money into its adverts) and that Star Wars CCBS line, which only looked okay for characters that were masked/helmeted or robotic. Characters with a full-face being shown looked very strange, like Galidor but without the early-2000 charm. And along with that, the Star Wars CCBS sets were overly expensive, due to Lego having to pay that Star Wars licensing fee.
Also, strangely enough, due to G2 being less fleshed out (due to Lego wanting it that way/not wanting to pay many writers for that line) I ended up having more headcanons for G2 then I had for G1, specially since Greg keeps on “ruining the magic” in G1 by answering braindead questions and making stuff up as he goes, or making up an answer on the spot to a question (to make it look like he’s still worth talking to), without thinking how that might ruin, contradict, or mess with something else that had already been stated or didn’t even need answering.
