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>The LEGO Group brings to life the limitless creative power of children’s dreams in its new theme, LEGO DREAMZzz
>Step into the dream world with LEGO DREAMZzz, the first theme from the LEGO Group to be truly inspired by the way children dream, after research finds two in three children globally say dreaming helps them be more creative.
>LEGO DREAMZzz launches worldwide on May 15th, with new content episodes airing globally, and more exciting episodes and products to follow in August.
>The LEGO Group has today revealed LEGO DREAMZzz, an all-new theme that brings to life the creativity of children’s dreams through an epic new content series and product range.
>New global research of over 23,000 children has found seven in 10 (69%) are experiencing complex emotions, such as stress or loneliness, in their day-to-day lives, with one in four (24%) citing events in the world or on social media as causes. However, sleep experts flag that dreams can play a key role in helping children process complex emotions and engage their imaginations. Children surveyed agree, with two thirds reporting that dreams are important and help them be more creative during the day (68%).
