>>6743253They lost their billions and billions of Disney Princess money, so they cut production costs in the hopes that the existing lines would coast along and keep selling just as well, then they could make up the profit on their bottom line. They also made MH more "appealing" to a wider audience by pandering to kids and families with recast Barbie/Stacey dolls. RIP quality fantasy dolls, killed by chronic brand mismanagement.
It hurts because the reason they lost DP in the first place was being unimaginative, scumming on the details/quality and just pushing out the same lazy core characters wave after wave after wave. When they lost the license, instead of working harder on their still existing brands or even letting them stay the same, they applied the same terrible DP principles to them and killed everything they own. The bathtime/ballerina/etc budget dolls they produced for MH/EAH are literally reskins of the old Cinderella/Belle/Aurora shit they used to cram shelves with.
