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Anything with North America as the main target is doomed to fail. Ultimately I doubt there are enough people willing to spend over $20 on a figure. Extreme example see pic, they tried to keep them cheap but also due to lack of interests in the movie. Doing a similar thing with Gundams isn't going to work imo. Talking about Gundam Universe.
Low production number, higher price, high-end figures will probably do better because you only need few rich people to get a profit. Anything between the $20 local figures and those expensive ones would have a tough time staying afloat.