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Do you think Lego does pay attention to their competition?
Like, do they notice what sells well for the other companies and do they draw conclusions out of it?
For example classic pirate ships.
Apart from copies of Legos Pirates of the Caribbean sets i counted 35 unique pirate ship designs on Aliexpress, some on mulitlistings like pic related others as individual sets listed.
Some with 150 pieces, some with around 450 like pic related, others with 1500-2000 pieces, basicially a ship for every wallet.
Even if the bricks would be utter shit, there seems to be a huge market for pirate ships.. so why does Lego not act upon this and release a new range of pirate sets like they did in 2015? (or re-release their old sets like the Islanders or El Dorado etc).
You can blame the chinese companies for many things, but they would not produce (and design actually, there are quite some unique designs) that many ships if there was no market for them.
