>>7577668I'm talking about Marvel toys based on comics that make up the majority of the Marvel toylines. The characters are sold in millions.
Comics in themselves may not be popular, but more people buy shit from them regardless if they read them or not.
Star Wars stuff? Not so much. Like you've said, it's video game shit that's bought up, which Marvel stuff also sells as well.
Marvel stuff is much more appealing, despite SW also having a large variety of mediums to create content from.