>>11167391McFarlane checked out of comics in the 90s though. He focused solely on Spawn and his company when they started Image Comics. IF you read any of his interviews, he doesn't even like watching movies.
Hell, after he announced his retirement after stepping down from his own SpiderMan comic, he actually wanted to stop making comics altogether and wanted to start a card company to make hockey shit.
This is why the Marvel Comics statueshits McFarlane Toys are making now are all based on stuff from his time at Marvel or before. Nothing after 1992. McFarlane is making GI Joe and Transformers stuff now, but that's only because his friend, Robert Kirkman, is licensing the comics from Hasbro.
So his knowledge of comics is probably just pre-92s and whatever modern shit is shoved in his face by DC's licensing and marketing departments. No doubt, there's other people who are more knowledgable about comics than him working at McFarlane Toys and are doing the day to day work.