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Do you think Hasbro is intentionally keeping supplies short for GI Joe to feed peoples FOMO addiction in order to mitigate future figure stock in stores from shelf warming? Even the mainline figures are non-existant in stores.
NECA had the same problem with their TMNT line. Rarely instock in stores. But now that they're moving onto b-list characters, there's plenty on shelf. They last maybe a week or so and eventually sell out.