>>82728563A made similar size figures with better paint and LEDS for cheaper. The 1/7 scale or MEGO compatible MARS figure was 25 inches tall with lights, better paint, and more articulation for a lower price point, and didn't have the wide market appeal of Sentinels.
I also don't think it sold more than a few thousand units, and you're telling me the last big toy megacompany can't beat them in price, articulation, paint, or units shipped?
They're doing this because they can fleece rubes for much more money than if they put this in a big box store or as a limited stock. It's shitty that they can't even be assed to make articulation on par with their better engineered figures.