>>7145634Well yes that and the culture at the time helped where loose feminine sexuality had become acceptable with female stars like Britney Spears, Christina Aguilera etc slutting it up on tv and girls wanted a piece of that and shunned 'good girl' Barbie who was now seen as not cool and for babies. You will notice Barbie changed her image at this time to compete with the MyScene line and tattoo Barbie, the CandyGlam line where she looked like a hooker and so on.
Same can be said for Monster High, being 'emo/scene' and being dark and edgy and being in to rock, metal and pop rock music was cool in the late 2000s and Monster High was created in 07/08 right in the middle of it all to cash in on this.
We've now moved away from that once again being a slut like Kim K and the rest of the reality tv slags has become fashionable again so in theory Bratz should do very well right now, if handled correctly of course.
