Quoted By:
Interview with Brian Flynn about the new wave of Reaction+
>Brett White: Where does Super7 start when it plans new lines of Joe figures?
Brian Flynn: Beginning in the ReAction line, the very first thing we did was like, "Okay, here's what the cartoon looked like at three and three quarter." [At the time] that was completely foreign [to Hasbro]. Their deal was, "We'll just update the original figures. That's what people want." And, well, yes and no. People do want those, but quite frankly, if you're on the collector side, you have that [3.75" figure] eight times already and you can buy it on eBay. You don't need it. So how do we do something new? Up to that point, nobody was doing anything with the old content. They weren't looking backwards. So what we really did was focus several years of ReAction — and to a degree then Ultimates!, but really in ReAction — looking backwards at all the moments in G.I. Joe fandom that hadn't been touched, whether it's Kwinn from issue #2 of the ['80s] comic or —
>Or the original Baroness design.
Exactly, the original Baroness; what's happening in DIC versus Sunbow; what's happening in the comic books. Our point of view as fans is, we experienced it through all these things, so they're all on an equal playing field.
>The initial waves of ReAction figures were very focused on the characters and designs from those first three mini-series, "M.A.S.S. Device" through "Pyramid of Darkness." When did Super7 decide to move forward to 1987, to G.I. Joe: The Movie?
Quite frankly, where we are with the line plan is, had we not been able to switch to O-ring, this is where we would have been in ReAction. So we were able to make a break and then jump over and go make O-rings.
