>>9537257>Am I crazy for seeing the exact same pattern lately?The difference between then and now is that in the 90s Lego was just another toy brand that was shitting out different themes and ideas to see what would stick with audiences, whereas now it's the largest toy brands in the world and can afford to shit things like Nexo Knights, Hidden Side and VIDIYO out because it has hugely successful themes like City, Friends, Ninjago, and Star Wars to fall back on. Nexo Knights and Hidden Side also have the benefit of being actual Lego sets whereas shit like Scala and Znap were just trying to be Barbie and K'Nex respectively. Like seriously, how do you look at this shit and think it has anything to do with Lego?
You have to remember the early 00s were a weird time for Lego in general too. You had Town's dark age with Town Jr. and World City back to back. You had Lego pumping millions of dollars into Galidor both in the form of the widely unpopular TV show and the sets themselves. You had the absolute mess that was Jack Stone/4 Juniors around. You had weird-ass shit like Clikits, the Hockey sets, and Spybotics roaming around. Lego didn't suddenly become an overnight success financially because they started making Star Wars sets, they were still losing money regularly up until around 2003. I'd say it wasn't until around 2005/6 where Lego really started to make bank
>New themes included Batman, City, Dino Attack, Exo-Force, Spongebob, Tiny Turbos, and Vikings>Revenge of the Sith sets released alongside the movie, featuring fleshies for the first time>The first two Lego Star Wars games released to critical acclaim, leading to a future of more games in a similar format>Arguably the most kino years for Bionicle at that point (Hordika/Inika) other than the first twoLego's modern success is one part licenseshit/nostalgiafagging and one part due to all of the restructuring they did in the late 90s/early 00s.
