>>8781620 I think everyone here is overstating He-Man's current popularity.
MegaBloks stuff didn't seem to make it big on store shelves. Neither did the current re-makes.
The Super7 shit is niche as hell, hence the super high prices. There's a reason why Mattel stopped making He-Man Classics and let Super7 handle it.
He Man already had its nostalgiafag come back in the 00s and that lasted like two seasons.
She-Ra also got its come back too and where's all the merch for that?
Mattel is hoping that their upcoming series does better than that, and that's why they're releasing all this shit to maintain a certain level of awareness. Keep the manchildren of the 70s and 80s happy so that they can get their kids into it.
Also, Rugrats, Rocko, and Ren and Stimpy already got their nostalgiafag toys too.