>>11266746The US side muddied things by filling the line with crap that didn't look good.
They were going for two different things. Go-bots, or at least the OG Machine Robo stuff, was more like Hot Wheels, early TF was more like model kits and bigger car models. Tiny TFs were mediocre and bigger gobots were usually bad. In Japan, MR were basically pocket toys for kids to take to school and playgrounds and play and trade. There could've been room for both, but Hasbro competed better.