>>8773050Thing is, back then they also tried to get away from the building block, the system and basically their identity itself, kicked out their own well known brand names like Duplo and released stuff like Galidor, Clickits, those Dupl...eh, Explore toddler toys that weren't compatible with ANYTHING and weren't even brick-related at all and whatever that shit here was.
Today you still have the basic bricks, no matter what set, and Lego's brand recognition.