Quoted By:
>Hasbro held their 2018 3rd Quarter Investor Call yesterday and talked briefly about their upcoming Transformers: Bumblebee movie.
>Brian Goldner (Hasbro CEO) mentioned that the movie received positive feedback from the test audience and multiple demographics were pleased with what they saw.
>“In partnership with Paramount, our Transformers feature film Bumblebee will arrive in theaters December 21st. Products were arriving on shelves to begin the fourth quarter, and sales are off to a strong start. In the US and Canada segment, Transformers revenues in the quarter increased double-digits. Retailers are enthusiastically behind this initiative which promises to be our most all-family, all-audience, dual-gender film ever. Feedback from early audience screenings has been outstanding. We have a significant number of innovative brand offerings arriving for this holiday season across franchise and partner brands as well as gaming. In fact, you will see Hasbro’s strong representation as retailers unveil their holiday initiatives for consumers across converged retail, in stores, online, and mobile, and in all forms of marketing digitally, including content to commerce, shoppable social content, toy books, and toy lists. To fuel our future growth, we have tremendous innovation in entertainment for 2019.”
