>>11150899That's a different market condition though, as the internet is what allowed people to make it easy to just fund an entire line before it's even produced.
So that didn't start happening until like 2012.
Stuff like Ultimate Soldier isn't there to be some addendum to GI Joes or Star Wars dolls. IT existed because a toy maker saw the market for generic soldiers and a retailer agreed that the market existed, hence ordering a hundred thousand dollies and accessories without said market even knowing it would exist.
... or are you trying to say something else? Because Marvel Legends was 1/12 scale and was Toy Biz's flapship toyline for like 7 years. Previous flagship was the XMen line that was ~5" scale, but they clearly saw that 1/12 scale was more popular, hence bumping up the scale. I mean, even ML wasn't their first 1:12 scale line. IT as Spiderman and LotR. And 1/12 scale started to trend thanks to McFarlane.
So companies were "rushing" all of a sudden in the early 00s to make 1:12 lines. Mattel had He-Man and their DC figures. I think MAYBE Hasbro tried to do 1:12 DC figures, but my memory is hazy and i might be mixing Mattel's crap with Hasbro's crap, because DC's figures back then were so crappy.
Anyway, despite all these brand new 1:12 lines popping up everywhere, you really didn't see a push for vehicles like we saw with 1/6, 5" and 1:18.
pic of 1/6 vehicles shrunk down to 1:18 scale
