>>10523055It was being pushed a lot last summer and last Christmas season as sales were getting worse and worse and all these companies needed a spin to convince the shareholders there was still growth to be had out there, the reason it drop using the term was it look like all that attention was actually effecting sales as some adult collectors were actually influenced not to buy toys because of the term and how it was being used online as a derogatory. The Toy market is on the edge of thee worse days it's ever seen.