>>11546522>but the franchise as a whole is still a money making, merchandising juggernaut. ooof...
This is like crowing about Star Wars being number 1 at the box office and making $46million ... but the movie cost $300million to make. And the only competition were foreign movies and documentaries. And it was Labor Day Weekend.
Fact is, GI Joe (and star wars) has lost a shit ton of support at retail. The biggest toy store in the world (Walmart) only carries the line at half of its stores. It sells so poorly that half of those stores only give the bare minimum amount of pegs, whereas actual popular lines get ~10 pegs. Same with Target, who only put out the bare minimum pegs. That's not a good sign.
And physical retail still makes up 9/10ths of sales in the US.
I mean, back when Star Wars was actually popular, Star Wars usually got an entire aisle for itself during movie years. The only time Star Wars got that after Disney bought Star Wars was for Force Awakens, but the next movie got half an aisle... and the movie after that got half an aisle... and then it shrank to 1/4th of an aisle. By the time the last movie came out, Star Wars had 8 pegs, like GI Joe used to get back in the 10s, after its movie bombed and had no media support. gigantic decline in sales, which reflected how unpopular Star Wars became.
Does GI Joe even have 8 pegs today?
So the fact that you confuse something existing with it being popular, it's literally a delusion.
Pic shows the absolute dearth of Star Wars at retail. A movie year, with next to no space for Black Series figures, when before it would have >20 pegs for it.