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Moose seems to be going strong. Their toys take up like 40 percent of toy isles at Target and Walmart. They have their fingers in most the other big brands on shelves too. Marvel, DC and Sonic Gojitsu. TMNT Treasure X. These guys took over the toy isle and no one noticed.
Also I dunno if you guys noticed but there is an increasing presence of toys based directly on specific Roblox games that circumvent the Roblox licence entirely. They probably look like unrelated scattershot original IPs to most people but they are all technically Roblox toys.
