Looks like the new Mattel thing is Enchantimals:
http://www.awn.com/news/mattel-announces-two-new-animated-barbie-series-tv-special>At first glance you may think that the Enchantimals are just a regular group of girls. But on closer inspection you’ll see that this unique band live somewhere between human and animal. The Enchantimals are at one with nature, and as keepers of their forest home, they strive to maintain balance, peace and harmony, with unwavering compassion towards all living things. Each Enchantimal gets some much needed help from their very own animal bestie. Like the best of friends, they share an unbreakable bond, as well as extraordinary animal abilities. But why does their forest home need such a special group to help look after it? Because this is no ordinary forest - it’s enchanted! 