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He's in the Mighty Max Taiwan Facebook page. Everything is in Chinese.
Here is the back side of the cap set, originally this Max Hat set would reboot it to this new character named RR whatever that stands for which is the brown haired guy MM ripoff from the Rudolph set. I guess since he got the copyright he didn't think he needed to rename the character and just kept the design that he had already paid for.
He is working on a doom zone as well for this brown haired max. The reason he went with smaller sets is because of costs issues.
Anywho regardless of what you might think of this pseudo MM sets, this is still the most excitement the brand has had in 25 years.