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There's a few lines I've wanted to do, but one I've played around with is a toyline based on Public Domain superheroes inspired by 90's superhero toylines, especially Kenner BTAS.
I wanted a line that could be done for cheap, so 2-3 bucks that could be reused.
PD heroes means no licensing, have some basic appeal, but not designs that are super sacred as to be unalterable. Some room for fun reinterpretations of powers.
Ideally basic figures could be sold for $3-5(the price TNBA toys were at BigLots in the 2000s), but if they could be $1.25 toys like Final Faction that'd be even better. Armored up/accessories versions would ideally be under $10, too.