>>6018783>Hasbro can use those comics because they're on good terms with MarvelHasbro ditched Marvel long ago and everything is being handled by IDW or Image since 2003, including using their designs.
>Side note, the comic in your pic is a terrible example because that was newNo, it's a good example, because that comic was printed under IDW's reign, using ideas and even the storyline from when Marvel was creating the comics.
Three different comicbook companies, all continued the same storyline/continuity, and Hasbro is able to just pick and choose at will what they're able to use.
So it really is up to how smart the IP owner is when writing up their licenses.
Lucas had similar forethought as well, so Disney now continues being able to just pick and choose what it wants from anything created by the licensors