>>9501091BST AXN (Meant to be read as Best Action) is a very eclectic series.
So far they've done things like Gandalf the Gray, Aang, Edward and Alfonse Elric, Naruto,Spike Spiegel, Angus Young, Slash, Napoleon Dynamite, and Gremlins.
None of the figures are in scale with anything else, or each other.
Aang looks to be about the same size as the smaller McFarlane figure, but at a $15 price tag. The $5 extra actually gets you a great selection of accessories with alt hands, 3 different heads, and even Momo along with the staff.
He looks to be the best at posing alongside the large McFarlane one, but also the ugliest and might be as bad or worse quality than the Diomond select.
Here's a vid on him.
https://youtu.be/kxopFwhxgyI