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I keep coming across the reference to the Mattel Playbook as the marketing plan/protocols they are following as the thing that turned their doll lines back around, after G-2 tanked and they lost the Disney license. Clearly it’s working because the quarterly financials have looked really good for several years now, so I’m wondering how this whole MH re-boot with the various lines fits with that. That’s a ‘leak’ I’d like to read.
I’m also wondering how the Neo-Blythe line will progress now that Good Smile Company will manufacture and distribute.
My newest doll order was this Pullip collab with Triple Fortune fashion brand. Waiting.
