Quoted By:
The way Lego going into collaboration with all these different companies and trying to 'invade' so many other areas of market segments with advertisements etc., are making me truly frustrated... it is not a toy company anymore which is supposed to focus on making toys that bring creativity and learning to kids. It become now a 'brand' company. This is so different than before. Yes marketing and tie-up are good for the business but there is always a need for a good balance.
Many of the sets now, technically speaking, are focusing towards detail models whereby you build it and display it, and it stop there. Most sets are using small decorative pieces which makes it easy to get lost. Combined with the detailed one-step at a time instruction, I failed to see already how does that even bring any learning or creativity when one choose to buy this toy. Plus, cramping 20 sets of Lego onto a bookshelf in order to display them, doesn't really look beautiful anyway.
MOC is something beautiful, but how many sets out there are geared towards encouraging MOCs? Truly speaking how many percentage of the Lego buyers nowadays build a set, display it, and then longing to buy another one just to go through the same experience again? How many will take it apart and create something new? Lego knows exactly the business and how to earn more and more through encouraging the 'build and display' approach, which undoubtedly is one of the best in the market (no question about this).
There are still quite a few sets that I like and will buy, but other than that I will choose not to be a fanboy and not to get brain washed anymore, it's just the way how I see Lego now (and honestly speaking, how the company has forced me to see it this way in recent years).
