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The beast wars packaging was great. I love the reptile eye theme, and how it evolved with the Transmetal and transmetal 2 lines to reflect the changes in designs. Having a unique character painting is always great and BW feels like it was one of the last lines to do traditionally painted package art of individual characters. Armada brought back card art, but in a comic style. The new stuff has a more digital painted style but I feel it lacks a certain personality that the old airbrushing/acrylic paintings had.
I love the eye in the packages, too, tis become so iconic to beast Wars. a 3P Megatron has it on his swords, which is really cool. The original packaging also had a rocky bubble that could double as a display piece, which is awesome, but it was dropped early on.