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>be IDW
>reboot
>decide to re-tread the Origin of the Cybertronian Civil War again
>but this time it's a "slow burn" that takes an actual IRL year to get to the war part and another IRL year to get to Optimus Prime
>make long, meandering, LORE-filled, WORLDBUILDING storylines because surely Hasbro renewing the license is a formality, right?
>lose the license and have to wrap your sci-fi kids robot toy epic in less that 25% of the time you spent in the build-up
lol
perhaps even lmao