>>11577696For the movie, it's fascinating to me that we were able to keep the last [O-ring] wave completely secret till the day it launched. Normally people would be hacking the back end of Target and figuring it out. And it was shocking to me that no one spilled the beans on this one yet. You know now that we say that, somebody's gonna be like, "All right, well, that's a challenge. Now I'm gonna get on the next wave."
>That wave included Jinx and Falcon, two characters that had pretty iconic figures in 1987 tied to the movie. You had to reinvent the wheel a little with the ReAction+ figures. I imagine when you're designing these new versions, you're probably not looking at what Hasbro did in the '80s.Yes, deliberately avoiding what they did. You don't need me to remake what you already have. I need to give you something that you don't have, something that is going to be additive to your collection, not duplicative to your collection. We really focus on that. So if somebody's like, "Where's the all-black Snake Eyes?" It's like, "eBay is your friend."
>I love how faithful this line is to the source material, which is something I've always wanted. When I was a kid, I got my Jinx figure and wrapped a tiny G.I. Joe logo decal around her thigh, because her figure didn't have that and that was how she looked in the movie. So when I saw that the new ReAction+ Jinx had that GI Joe logo around her thigh, I was like, "They get it."And we did the different head and everything. Here's the Jinx you needed, not the jinx you got, to a degree. That's probably the most direct — but for the most part, we try to stay away from what you already have. That's why it was like, no, Cobra-La is really important for us.
