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I get that GIJoe is not as easily marketable as Disney's latest movie, but can't Hasbro really make some legit Classified vehicle for under 100 bucks? Jazwares also put some badass mech for their 1/18 Halo line for a nice price.
It doesn't have to be incredibly high-end, and if the vehicle is cool enough they could sell it without driver to save costs too.