>>7884705>Disney doesn't give out exclusive licensesThings like EA and video games aside, how did Hasbro manage to keep it for so long? The original Star Wars toys were licensed to Kenner, which was owned by General Mills at the time, then they spun off as Kenner Parker Toys, then they got bought by Tonka, which in turn was bought by Hasbro. I can't believe Lucasfilm would give Parker a forever license to make Star Wars toys that any company following it would be able to exploit.