>>9101240>limit the success by making it so exclusiveIt's not about limiting the success, it's about limiting the loss. They do a ton of market research and know what's popular enough to mass produce and sell as a general release and what isn't. Figures that aren't end up having a small run that's just enough to cover the cost of the mold and manufacturing and sold as a limited release to make the bigger fans happy, while not leaving a bunch of stores stuck with less popular characters. If they keep screwing over stores by having unpopular characters as general releases, the stores will eventually look at all their shelf warming figures and say "fuck this, I'm not stocking this line anymore".
>>9101249You clearly don't understand how businesses operate and are just salty that you started collecting late. Like
>>9101259 was saying, do you seriously think they should just keep producing all of these figures forever? Literally no toy company has ever done that.
