>>10277873the city pop bubble burst in the early 90s. leading to rising costs and inflation out of the ass.
they tried to remedy it with smaller MS more toyetic playability, the 1/100 F90-Victory toys are actually interchangeable with the introduction of "hardpoint" system and reduced size (in-universe explanation is the miniaturization of technology, but the real reason is the rise of costs)
then when that really didnt lit the world on fire, they designed more toyetic Gundam designs.
then the early 2000s they got burned with huge uptick on the cost of raw materials for plastics, making them having new plastic blend formula
Today, they almost got burned with MGEX Strike Freedom from the yen cratering, resulting its delay and if sources are to be believed, increase of 2000 yen from the original price.
