>>6824086Their initial strategy was to target "Collectors" and unfortunately, the loudest portion of star wars collectors are Nostalgia-fags who collected the original Kenner 5 POA toys. This creates a major issue with Costumer-Producer communications, because we(as articulation enthusiasts) tell them "We want more collectors/high-end figures" and hasbro thinks "Right! More Kenner-style then."
Another major issue is that the prices in China have severely changed in the last 10 years and now it's just as cost effective to produce 1:12 scale and sell for 25 as opposed to 1:18 scale which costs the same yet retails at 10.
Thus we have 5POA 1:18 marketed towards collectors and 1:12 marketed towards kids (which is really silly if you think about it.)
