>>9740127>Up to interpretation depending on your perspective or attitude, but the figures are bigger than they used to bePlastic is cheap as fuck and 7" is the limits of what you can fit in the same amount of molds as 6" figures. So companies like DCD, NECA, and Diamond used 1:10 scale early on to make their toys seem worth the higher price they went for.
>>9740166>Definitely feels like people are overestimating what's financially feasible for $20 these days.Nah, McFarlane is a tiny company and he's able to produce brand new molded toys for 97% of his figures for only $19.99. Big companies like Hasbro need to grow profit/revenue every single year, so if a product doesn't sell enough because a movie bombed *cough*Eternals*cough*ChangShi*cough*ScarletWitch*cough*GIJoe*cough* they're going to increase their prices to offset those losses.
So companies like McFarlane and small companies like Jazwares still release [i:lit]normal priced[/i:lit] toys.
>If these were released in the 2010s, the lack of paint would be laughableMcFarlane's Halo figures were actually pretty expensive though. GI Joes were 4" were about $5 in most places in 2008, while the Halo figures were 1:17-1:16 scale going for $10. They were more articulated, thus more pieces were used, and the paint was more than twice as nice. To compare, MLs during this time were ~$12-15, which places liek TArget selling them for $12 which was below MSRP. By 2010, Halo figures were $12, MLs were solidly $15, and GI Joes were $8.
No doubt, paint app costs have risen a lot since the 00s and early 10s, and McFarlane made sure your got your money's worth
>>9740211Pretty unfair to use BBTS prices, since you end up paying a premium price for mass market toys. Their distributors, like most direct market stores, seem to charge more for toys meant for mass distribution (toys normally found in Targets and Walmarts), so you end up paying more than MSRP. Only the collector toys are sold at MSRP in direct market stores like BBTS.