>>8659899When I look at the figures Hasbro produced for the sequels and Rogue One, you can tell they really hoped and expected them to be a bigger deal than they were, and you can see those expectations dwindle with each subsequent movie.
Force Awakens
>Lots of figures, variants, and vehicles. They even do a giant First Order Tie Fighter for Black Series, and a new Millennium Falcon for 1:18 toys. Things sell initially but then slow after the release.Rogue One
>There's not as much stuff as Force Awakens had, but they still produce quite a few figures and vehicles, even doing a remote controlled AT-ACT. Toys sell at first but then slow after release(some say everyone dying affected sales).The Last Jedi
>Hasbro tries again, doing lots of variant figures, but doesn't do as much as they did for Force Awakens, they however do a playset and seemed like they were giving it a second chance. Solo
>They do way, way less, produce a few vehicles and attempt to produce a significantly scaled back Millennium FalconResistance(failed cartoon)
>Produced a wave of figures and then like nothing elseThe Rise of Skywalker
>no dedicated toy line with Hasbro completely losing faith and cancelling their main 5POA line entirely, only releases a few figures in TVC and Black Series, with some immediately peg warming.Hasbro was technically right to over-saturate the market when it came to Force Awakens merch, because it was Star Wars and it was expected that the ST cast would be a big deal. They even made Constable Zuvio, because Disney made him seem like an important character, despite that he ended up cut out of the movie and is in only like 1 frame of the film in a background if you pause the movie. But any success Force Awakens had was purely from nostalgia bait and curiosity and was a mediocre film that didn't really feel like Star Wars and would have been labeled the worst in the series had TLJ not been made..
