https://www.youtube.com/watch?v=E8iqv94XGic4 minute showcase of the Pix from Toys R Us Iberia
Turns out Tama-Codes are literally just QR codes. I guess it makes sense that bandai wouldn't be creating their own algorithm, I wonder if that will make it easier or harder to decode the data sent via the qr code? And whether you can compress an image in a QR code directly rather than just an item hash for something pre-existing on the device?