>>9258650The more focused their offerings are, the smaller their customer base becomes. This comes up all the time in the Lego General, with the premise of "why doesn't Lego make X", the answer invariably being that Lego and Mega are first and foremost in the business of moneymaking and are looking to put something out that will give the best return for the investment of R&D, prototyping, mass production and marketing to retailers.
We grumble and joke all the time about it but as businesses they do invest a considerable amount of time and treasure into finding out what's most likely to sell, with the caveat that with toy lines having to start a year or so ahead of when they're going to hit shelves, they're having to predict what's going to be a big earner. We all saw how well that panned out with the GoT line, arguably with AssCreed and Destiny as well. Military-themed toys will always have a market but it ebbs and flows in popularity, with many factors influencing it. As a kid during the first Gulf War it seemed like there was a boom in army men and war toys in general, a trend that has since gone into decline by the time of the sequel. The proliferation of digital playthings over physical has also cut into things, the irony being that we're discussing a physical plaything with a digital origin.
One last thing to also keep in mind is that CoD is always on the move: with at least one new game every year now it must be getting increasingly difficult for Mega to get relevant product out before it's left in the dust by the next game. Inifinte Warfare never recovered from the announcement debacle, while Mega apparently played it safe and put out a mix of generic sets, a few title-based troop packs and single-fig characters from across the franchise before taking a break from the line. Warzone's success seems to have reinvigorated them but we'll see how that goes.
