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Depends. If it's someone hugely popular like Superman, Batman, Spider-man, Wolverine, etc., I'll just wait since the next one's not far away. Otherwise, so long as it's not too off or has some big QC issue, I'll usually buy it and just have it act as a stand in until a better version of the same character's released, then sell the old one. For instance, a lot of the Dragon Ball 1.0s are pretty meh compared to the 2.0s, but I wouldn't have wanted to go years without having those characters on my shelf.